Digital TV News: BARB

Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories: Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK

UKTV joins Freely, the UK's new live and on demand streaming platform
Sep 16, 2024 – Everyone TV has announced that UKTV will bring its on demand service U to new streaming platform, Freely, this month, alongside streamed live channels U&Dave, U&DRAMA, U&W and U&YESTERDAY.
News categories: Everyone TV, UKTV, Jonathan Thompson, Jonathan Newman, Lottie Towler, Digital TV, Smart TV, Streaming, UK

Gracenote augments metadata with related facts to drive engagement
Sep 4, 2024 – Gracenote has launched Gracenote Watch Prompts, a dataset that equips global video platforms and services with interesting facts about TV programs and movies to influence consumer viewing decisions.
News categories: Gracenote, Trent Wheeler, Big Data, Digital TV, IBCShow, UX, Worldwide

Barb releases Q2 2024 UK SVOD subscriptions data
Aug 15, 2024 – Barb has released data from its Establishment Survey showing that 20m UK homes (68.7%) had access to an SVOD service in Q2 2024 - a slight increase from 19.5m UK homes (67.9%) in Q1.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

U.S. home entertainment spending topped $25bn in 1H 2024
Aug 12, 2024 – According to DEG, U.S. consumers spent almost $25.4 billion on movies and TV shows in the first six months of 2024. Strong growth was achieved in consumer spend on subscription streaming.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

UK forecast to have largest entertainment and media market in Europe
Aug 14, 2024 – The UK is forecast to have the largest entertainment and media (E&M) market in Europe from next year, according to PwC. UK E&M revenue is expected to break the £100bn barrier this year.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Ben Bird, Advertising, Digital TV, Gaming, Market Research, Streaming, UK

Barb issues tender for Barb Data Hub
Jul 9, 2024 – Barb has issued an invitation to tender for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. The tender is for the development of the new hub and codebase.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

Record streaming audiences for Channel 4
Jun 24, 2024 – Data from BARB shows that Channel 4 is the only major UK broadcaster growing overall viewing across streaming and linear. Its streaming audience in viewer minutes is up 32% YoY so far in 2024.
News categories: Channel 4, Ian Katz, Digital TV, Market Research, Streaming, UK

Max arrives in France and Poland
Jun 11, 2024 – Max is now live and available to watch in France and Poland, Warner Bros. Discovery (WBD) has announced, completing the first wave of European launches that began last month.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, France, Poland, Streaming