Digital TV News: Bill Duggan

Innovid quantifies CTV impact on advertising in the U.S.
Jul 21, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, OTT, USA