Digital TV News: Bill Duggan
Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories:
Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA
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