Digital TV News: Bob Shennan
BBC explores targeting of promotional content using Sky technology
Nov 11, 2019 – Sky and the BBC are to collaborate on content and technology. The BBC iPlayer app and connected red-button service will launch on Sky Q, and the companies will explore the use of Sky’s targeting technology, to serve up more personalised promotional content to BBC viewers.
News categories:
Sky, BBC, Stephen van Rooyen, Bob Shennan, Apps, Big Data, Digital TV, Satellite, UK
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