Digital TV News: Brett Sappington

6% of U.S. broadband households highly likely to subscribe to online pay-TV in the next 12 months
May 14, 2018 – New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Streaming, USA

Sports are primary reason to have pay TV for 27% of U.S. subscribers
May 3, 2018 – New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, USA

52% of U.S. broadband households have both pay-TV and SVOD
May 2, 2018 – Parks Associates has released a whitepaper which examines competition in the U.S. entertainment marketplace as partnerships between pay TV and OTT within the video space become more common.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

10% of US broadband households switched, downgraded, or cancelled pay TV in past 12 months
Apr 9, 2018 – According to Parks Associates, 10% of U.S. broadband households switched providers, downgraded their service, or cancelled pay-TV service in the past 12 months, primarily because of a negative perception of the service value.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, USA

U.S. viewing habits settling as spending and multiplatform usage drop
Apr 5, 2018 – Research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017.
News categories: Parks Associates, Brett Sappington, Hunter Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

21% of U.S. pay TV households buy SVOD through their pay TV provider
Mar 28, 2018 – Research from Parks Associates shows that 21% of U.S. pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago. The research firm attributes this jump to the increasing number of partnerships between pay-TV and OTT providers.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

One in five U.S. broadband households use a digital antenna to access live TV
Mar 15, 2018 – According to Parks Associates, the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Terrestrial, USA

Live TV viewing has continued to decline among U.S. broadband households
Mar 14, 2018 – TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, USA

12% of U.S. broadband households use a live streaming platform
Jan 17, 2018 – Parks Associates has announced that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, but live streaming of TV shows and sports skews older.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, Streaming, USA