Digital TV News: Catalina

TV ISLA selects Setplex to deliver IPTV in Colombia
Dec 7, 2021 – Setplex has been selected by TV ISLA to deliver a broad range of IPTV services. Utilizing the Setplex end-to-end OTT platform, the rollout will serve the island of San Andrés, and then expand to other locations in Colombia.
News categories: Setplex, TV ISLA, NPAW, Marc Mulgrum, Juan Manuel Caez Garcia, Ruben Senor-Megias, Colombia, Content Distribution, Digital TV, IPTV, QoE

Univision to launch unified global streaming service
Jun 29, 2021 – Univision has unveiled plans for a global streaming service, which will included both free ad-supported and premium subscription-based options, to launch in the U.S. and Latin America in 2022.
News categories: Univision, Pierluigi Gazzolo, Rodrigo Mazon, Wade Davis, Digital TV, Latin America, Streaming, USA

Apple TV+ now available
Nov 1, 2019 – Audiences in over 100 countries and regions can now watch Apple TV+ on the Apple TV app. Customers can enjoy Apple TV+ on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung smart TVs, Roku and Amazon Fire TV devices, as well as on the web.
News categories: Apple, Eddy Cue, Apps, Set Top Box, Smart TV, Streaming, Worldwide

Apple TV+ launches November 1 at $4.99 per month
Sep 10, 2019 – Apple has announced that Apple TV+ will launch November 1 in over 100 countries and regions. Apple TV+ will offer a lineup of original shows, movies and documentaries. The service will be available for $4.99 per month with a seven-day free trial.
News categories: Apple, Zack Van Amburg, Jamie Erlicht, Apps, Digital TV, Streaming, Worldwide

Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories: Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, Streaming, USA

Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories: Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

DISH enlists Nielsen to power advanced advertising across Sling TV
Sep 20, 2018 – Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
News categories: Nielsen, DISH Media Sales, Amanda Tarpey, Kemal Bokhari, Advertising, Big Data, Digital TV, Streaming, USA

RhythmOne guarantees advanced TV audience delivery
Jul 31, 2018 – RhythmOne (LSE AIM: RTHM) has announced that it will offer its US clients guaranteed in-demo delivery of advanced TV campaigns. The offering provides clients with campaign-level audience measurement while accessing RhythmOne’s network of app publishers within its advanced TV marketplace.
News categories: RhythmOne, Todd Johnson, Felix Hansen, Advertising, Big Data, Digital TV, USA

IPG Mediabrands and Nielsen enhance buyer-based marketplace
Feb 26, 2018 – Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.
News categories: Nielsen, IPG Mediabrands, Damian Garbaccio, Arun Kumar, Advertising, Big Data, USA