Digital TV News: Chris Stark
Tremor Video expands video ad fraud-filtering with DoubleVerify
May 7, 2020 – Tremor Video has announced that it has extended its partnership with DoubleVerify in a deal to expand its brand protection solutions. DoubleVerify fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise.
News categories:
Tremor Video, DoubleVerify, Oracle, Amy Guenel, Steven Woolway, Chris Stark, Advertising, OTT, USA, Worldwide
Videa to use Red Bee Media metadata in automated TV ad offering
Apr 24, 2019 – Red Bee Media has entered into an agreement with Videa. Videa's platform includes machine learning based TV ad forecasting algorithms. To optimize its algorithmic data services offering, Videa will include textual metadata from Red Bee Media.
News categories:
Red Bee Media, Videa, Chris Stark SR, Brett Adamczyk, Advertising, Big Data, Digital TV, USA
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