Digital TV News: Christian Lee

Video entertainment adspend stable this year despite pandemic
Nov 2, 2020 – Zenith has forecast that video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets.
News categories: Zenith, Christian Lee, Jonathan Barnard, Advertising, Digital TV, Market Research, Worldwide