Digital TV News: Cintia Gabilan
IAB Tech Lab launches competition to standardize CTV ad formats
Oct 22, 2024 – IAB Tech Lab has launched an 'Ad Format Idol' initiative, inviting stakeholders to submit their most successful Connected TV (CTV) formats to help drive standardization.
News categories:
IAB Tech Lab, Anthony Katsur, Cintia Gabilan, Ken Weiner, Advertising, Digital TV, Streaming, USA, UX, Worldwide
CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories:
CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA
Latest News
- DTG launches D-Book 12.9
- Titan OS FAST channels coming to Sony Android TVs
- Sky Glass now available to buy at Currys
- X Games chooses frequency to power sports FAST channel
- U.S. video streaming hits ceiling in Q3 2024
- Roku releases third quarter 2024 financial results
- ODK Media partners with Amagi to launch Amasian TV
- FIPS 140-3-certified cryptography integrated into Samsung TVs
- Liberty Global video subscribers down 31,100 in 3Q 2024
- COOCAA Smart TV OS integrates NetRange content APIs
- Ayozat selects Synamedia Iris to bolster addressable ad revenue
- Friend MTS extends content protection services deal with UEFA
- Green Streams and Swisscom create white-label IPTV service for Swiss operators
- AVOD continues to become more mainstream in Australia
- Telecom and pay TV revenue in Indonesia to show 4.5% CAGR
- Rohde & Schwarz and Vantage Towers drive 5G Broadcast commercialization in Europe
- Streambox Media to launch TV OS tailored for India
- UK releases policy statement on new prominence framework
- Chips&Media unveils WAVE6 Gen2+ multi video codec IP
- Megacable video subscribers down 12,292 in 3Q 2024