Digital TV News: DIRECTV
Major U.S. pay TV providers lost 785,000 subscribers in 3Q 2022
Nov 14, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 785,000 net video subscribers in 3Q 2022, compared to a pro forma net loss of 650,000 in 3Q 2021.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories:
Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA
Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories:
Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA
DIRECTV GO expands streaming service with Harmonic
Sep 9, 2022 – Harmonic (NASDAQ: HLIT) has announced that DIRECTV GO is streaming more than 100 linear channels with its VOS®360 cloud SaaS platform. The platform speeds up the creation of linear channels, live events and streams for direct delivery to consumers.
News categories:
Harmonic, Vrio, Diego Scillama, Evandro Heleno, Content Distribution, Digital TV, IBC2023, Latin America, Streaming
Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022
Aug 12, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,925,000 net video subscribers in 2Q 2022, compared to a pro forma net loss of 1,235,000 in 2Q 2021.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories:
Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA
DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories:
Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA
Major U.S. pay TV providers lost 1,956,000 subscribers in 1Q 2022
May 17, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 1,955,000 net video subscribers in 1Q 2022, compared to a pro forma net loss of 1,910,000 in 1Q 2021, and 1,960,000 in 1Q 2020.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Major U.S. pay TV providers lost 4.7 million subscribers in 2021
Mar 8, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Latest News
- 30% of EU SVOD viewing time goes to content from the EU plus UK
- Circle City renews with Nielsen for Local TV measurement
- Skyworth and China Mobile launch 8K set-top box
- Orange Spain, MASMOVIL joint venture begins operations
- Brightcove launches Cloud Playout 2.0
- MediaKind to unveil video, streaming and AI technologies at NAB
- FreeWheel releases H2 2023 Video Marketplace Report
- Wurl solution matches CTV ads with program context in real time
- Divitel to integrate UniqCast QoE assurance for German operator
- Mediacom launches Xumo Stream Box
- Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
- Eutelsat selects ENENSYS DVB-SIS technology for UHD broadcasting in France
- Ease Live launches contextual on-stream advertising capability
- EMTEK deploys ENENSYS DVB-T2 distribution system in Indonesia
- Altimedia enables Blacknut gaming on operator set-top-boxes
- Warner Bros. Discovery to launch Max in Europe beginning May 21
- Endeavor Streaming powers Ski and Snowboard Federation's OTT offer
- US: 10% of streaming video services borrowed from someone else
- Tolka to show datacasting and advertising solutions at NAB Show 2024
- RDK and Wireless Broadband Alliance announce collaboration