Digital TV News: David Kratochvíl
R2B2 introduces ad targeting by TV brand and model in the Czech Republic
Aug 29, 2018 – R2B2 has announced that an eighth way of targeting ads, by specific TV brand and model, is now available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Skylink was the first to use it in a campaign.
News categories:
R2B2, Skylink, David Kratochvíl, Tomáš Jelínek, Advertising, Czech Republic, Digital TV, HbbTV, Smart TV
R2B2 launches content targeting on HbbTV in Slovakia
Aug 28, 2018 – Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.
News categories:
R2B2, David Kratochvíl, Advertising, Digital TV, HbbTV, Slovakia
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