Digital TV News: David Leavy
Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories:
Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA
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