Digital TV News: David Leavy
Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories:
Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA
Latest News
- Sky UK extends satellite capacity contract with SES
- AMC Networks and OMG complete first U.S. addressable campaign
- ENGINE launches cookieless data solutions for CTV and omnichannel media
- CEVA MotionEngine Smart TV software part of LG webOS
- Brazil's MultTV upgrades IPTV system with Beenius
- Bharti Airtel enters Ad Tech industry with Airtel Ads
- Broadpeak upgrades BkYou ad personalization solution
- Nigeria sets-up Digital Switch Over task force
- LG opens webOS Smart TV platform to other TV brands
- Cloud gaming to have huge impact on games distribution
- SpotX to serve as supply-side platform for Redbox
- Vestel brings Twitch to Smart TVs across Europe
- Cablenet rolls-out Amino STBs in Cyprus
- North American pay TV subscriber losses to slow
- discovery+ subscribers now number more than 11 million
- DISH Network pay TV subscribers down 133,000 in 4Q 2020
- Accedo acquires Hibox
- VIZIO Ads launches frequency control for Smart TV advertisers
- DVB approves DVB-TA watermarking and DVB Home Broadcast specs
- Roku releases 4Q 2020 results