Digital TV News: David Tice
OTT STBs tend to co-exist with traditional pay-TV
Nov 17, 2016 – According to GfK, 64% of U.S. digital media player owners report that at least one of their players is connected to a TV that also has traditional pay TV service. (The research shows that 27% of owners have two or more of the players.)
News categories:
GfK, Digital TV, Market Research, Set Top Box, Streaming, USA
Subscribing to multiple VOD services rises over 50% in the U.S. in 3 years
Oct 12, 2016 – One streaming video service may not be enough. GfK research in the US has found that 16% of the viewing population have multiple SVOD services in their homes, up from 10% three years ago.
News categories:
GfK, David Tice, Digital TV, Market Research, Streaming, USA
Buying, renting videos by title not making leap to the digital marketplace
Aug 22, 2016 – As the sharing economy goes mainstream, consumers seem to be setting aside the ambition to be video collectors. With so much content now available at will, ownership and renting of individual titles has become surprisingly rare, according to a study from GfK.
News categories:
GfK, David Tice, Digital TV, DVD, Market Research, Streaming, USA
One-quarter of US households live without Cable, Satellite TV reception
Jul 13, 2016 – According to GfK, levels of broadcast-only reception and internet-only video subscriptions in the U.S. have both risen over the past year, with one-quarter of all TV households now going without cable and satellite reception.
News categories:
GfK, David Tice, Digital TV, Market Research, USA
U.S. OTT TV viewing is higher in Gen X, Kid households
Jul 22, 2015 – According to a report from GfK, U.S. households with at least one member of Generation X (roughly ages 35 to 49), and those where children (ages 17 and under) are present, are much more likely to stream video and view other content using an Internet-connected device attached to a TV.
News categories:
GfK, David Tice, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA
Digital media players both enhance and detract from regular TV viewing
Dec 1, 2014 – 19% of U.S. TV viewers now own at least one of the three major digital media players. While digital media players enable use of streaming video and other platforms that enhance viewer control, GfK research suggests that they may actually provide a net gain for traditional TV viewing.
News categories:
GfK, Digital TV, Market Research, Set Top Box, Streaming, USA
Netflix viewing on digital media players surges in U.S.
Sep 26, 2014 – A growing number of US households are relying on dedicated set-top/plug-in devices (a.k.a., digital media players) to watch Netflix on a TV set, according to a GfK study, Over-the-Top TV 2014.
News categories:
GfK, David Tice, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA
Users of Netflix, other subscription video services prefer TV shows to movies
Jul 18, 2013 – Subscribers to major subscription video services watch four times as many TV shows as movies - and they are just as likely to gravitate to old 'Star Trek' episodes as something from the past year. These are among the findings of a new GfK report.
News categories:
GfK, Market Research, Streaming, USA
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