Digital TV News: Discovery, Inc

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA

605 launches 605 PLATF0RM measurement and analytics for TV
Feb 5, 2020 – 605 has announced the launch of 605 PLATF0RM. 605 PLATF0RM is a web-based application that enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD.
News categories: 605, Noah Levine, Kim Kelleher, Keith Kazerman, Advertising, Big Data, Digital TV, USA

Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories: Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories: Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide

FreeWheel to provide decisioning platform for ads on Discovery's cable networks
Sep 30, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year agreement under which FreeWheel will provide its unified decisioning platform to enable advertising management for Discovery’s roster of cable networks.
News categories: FreeWheel, Discovery, James Rooke, Keith Kazerman, Advertising, Big Data, Cable TV, Digital TV, USA

Discovery and BBC Studios planning global streaming service
Apr 1, 2019 – Discovery and BBC Studios have announced a series of agreements, with a content partnership spanning a library of factual series to power a new global streaming service, and a bespoke development deal for BBC Studios’ documentaries.
News categories: BBC Studios, Discovery, Inc, Tony Hall, David Zaslav, Digital TV, MandA, Streaming, Worldwide

TiVo reports 3Q 2018 results
Nov 7, 2018 – TiVo Corporation (NASDAQ: TIVO) has reported financial results for the third quarter ended September 30, 2018. The Company continues to explore all possible strategic alternatives to maximize value for its shareholders.
News categories: TiVo Corp, http://bit.ly/2D9PLED, Big Data, Middleware, Set Top Box, USA, UX, Worldwide

Simplestream partners with NPAW for OTT data analytics
May 10, 2018 – NPAW (NICE PEOPLE AT WORK) and Simplestream have announced that Simplestream has chosen NPAW as its data analytics technology provider for its VOD-in-a-Box service and its bespoke OTT projects.
News categories: Simplestream, NPAW, Lewis Arthur, Victor Carbonell, Big Data, Content Distribution, Digital TV, Streaming, Worldwide