Digital TV News: Ed New

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

XL Axiata and Smartfren Telecom to merge in Indonesia
Dec 11, 2024 – Axiata Group has signed a definitive agreement with Sinar Mas to progress the proposed merger of XL Axiata, Smartfren Telecom and Smartfren's subsidiary Smart Telcom in Indonesia.
News categories: Axiata, Tan Sri Shahril Ridza Ridzuan, Vivek Sood, 5G, Indonesia, MandA

Time watching TV in the U.S. reached nine-month high in November
Dec 10, 2024 – Nielsen has released its The Gauge report for November 2024. Viewing levels in the U.S. increased 5% versus October to record the largest monthly viewing total since February.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Ofcom updates connected TV platform market approach
Dec 5, 2024 – Ofcom has examined the role of connected TV platforms as digital content gateways, looking at whether content providers are able to make their content available and discoverable to UK audiences on such platforms.
News categories: Ofcom, Digital TV, Market Research, Regulation, Set Top Box, Smart TV, Streaming, TV OS, UK

NBCUniversal and Walmart embed shoppable experiences in live sports
Nov 26, 2024 – By bringing live shoppable elements to streaming and linear sports coverage, NBCUniversal and Walmart are making it easy for viewers to start holiday shopping from the comfort of home.
News categories: NBCUniversal, Walmart Connect, Alison Levin, Rich Lehrfeld, Advertising, Digital TV, USA, UX

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA

EPCR selects Eluvio content distribution platform
Nov 12, 2024 – EPCR, the tournament organiser of the Investec Champions Cup and EPCR Challenge Cup, has selected Eluvio to power its global streaming subscription service, EPCR TV.
News categories: Eluvio, EPCR, Michelle Munson, Jacques Raynaud, Content Distribution, Digital TV, Streaming, Worldwide

Amagi and LeadStory launch personalized FAST news channel
Oct 15, 2024 – Amagi has collaborated with Samsung TV Plus and LeadStory to launch a personalized FAST channel that allows viewers to curate their news experience by selecting their preferred news categories.
News categories: Amagi, LeadStory, Samsung TV Plus, Srinivasan KA, Cam Price, Ed Love, Australia, Digital TV, New Zealand, Smart TV, Streaming, UX

Netgem expands network of FAST partners
Sep 9, 2024 – Netgem has expanded its network of FAST partners with WURL, SoFAST and OKAST, adding to those already in place such as Amagi, OTTera and more, offering a one-stop-shop for operators.
News categories: Netgem, OKAST, Sylvain Thevenot, Cédric Monnier, Jacob Ahlin, Romain Gauthier, Content Distribution, Digital TV, Europe, Streaming