Digital TV News: Ed New

Roku launches OneView ad platform for Canada
Sep 23, 2021 – Roku (Nasdaq: ROKU) has expanded its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView enables ad campaigns across TV streaming, desktop, and mobile.
News categories: Roku, Matterkind, Christina Summers, Erin Rahn, Advertising, Canada, Digital TV, Streaming

Cyfrowy Polsat contract pay TV subscribers down 24,000 in 2Q 2021
Aug 18, 2021 – Cyfrowy Polsat S.A. has released results for the six months ended June 30, 2021. At the end of June the company had 4,961 thousand contract pay TV subscribers, down 40 thousand (-0.8%) year-on-year.
News categories: Cyfrowy Polsat, Digital TV, IPTV, Poland, Results, Satellite, Subscribers

Freeview UK multiplex licences renewed until 2034
Aug 17, 2021 – The government has announced that it is extending the five national multiplex licences for the UK's Digital Terrestrial Television (DTT) platform - better known as Freeview - until 2034.
News categories: Freeview, Content Distribution, Digital TV, Terrestrial, UK

WideOrbit releases WO Traffic v21.0 TV ad sales platform
Aug 4, 2021 – WideOrbit has announced the latest release of WO Traffic, its ad sales and commercial operations platform. WO Traffic v21.0 includes enhancements to help TV stations generate new revenue, reduce cost, and improve efficiency.
News categories: WideOrbit, Will Offeman, Advertising, Digital TV, USA

ThinkAnalytics rebrands its suite as 'Think360'
Jul 22, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

BitPath, CAST.ERA and ONE Media demo 'Enhanced GPS' with ATSC 3.0
Jun 2, 2021 – BitPath, CAST.ERA and ONE Media have demonstrated new use cases for the ATSC 3.0 standard showing its ability to significantly enhance the accuracy of GPS - a potential new tool for autonomous vehicle navigation.
News categories: BitPath, ONE Media, SK Telecom, John Hane, Mark Aitken, Yoon Kim, Kevin Gage, ATSC 3, In-Car, USA

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, Streaming, USA

iWedia integrates with Android 11 on Synaptics reference platform
May 19, 2021 – iWedia has integrated Android 11 with the latest Synaptics VS640 SoC. The joint offering combines a reference platform for Google and Netflix from Synaptics, with software components and integration services from iWedia.
News categories: iWedia, Synaptics, Sunghoon Kim, Siddarth Chandrasekar, Android TV, Digital TV, Set Top Box, UX, Worldwide