Digital TV News: Ed New

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

BitPath, CAST.ERA and ONE Media demo 'Enhanced GPS' with ATSC 3.0
Jun 2, 2021 – BitPath, CAST.ERA and ONE Media have demonstrated new use cases for the ATSC 3.0 standard showing its ability to significantly enhance the accuracy of GPS - a potential new tool for autonomous vehicle navigation.
News categories: BitPath, ONE Media, SK Telecom, John Hane, Mark Aitken, Yoon Kim, Kevin Gage, ATSC 3, In-Car, USA

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, OTT, USA

iWedia integrates with Android 11 on Synaptics reference platform
May 19, 2021 – iWedia has integrated Android 11 with the latest Synaptics VS640 SoC. The joint offering combines a reference platform for Google and Netflix from Synaptics, with software components and integration services from iWedia.
News categories: iWedia, Synaptics, Sunghoon Kim, Siddarth Chandrasekar, Android TV, Digital TV, Set Top Box, UX, Worldwide

WarnerMedia and Discovery combine entertainment assets in standalone company
May 17, 2021 – AT&T (NYSE:T) and Discovery (NASDAQ: DISCA, DISCB, DISCK) have agreed to combine WarnerMedia's entertainment, sports and news assets with Discovery's non-fiction and international entertainment and sports businesses to create a standalone global entertainment company.
News categories: AT&T, Discovery, Inc, John Stankey, David Zaslav, Digital TV, MandA, OTT, USA, Worldwide

One billion devices able to deliver content to a screen in US homes
Apr 26, 2021 – According to NPD's 'Device Ownership Trends & Profile Report', by February 2021, U.S. households had over one billion devices installed, connected, and able to deliver digital content to a screen.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Smartphone, Tablet, USA

Global daily TV viewing time up 6 minutes in 2020
Apr 12, 2021 – According to Médiamétrie, TV viewers in 91 countries around the globe spent an average of 2 hours 54 minutes per day watching TV, up 6 minutes on 2019. Even young adults' viewing time increased.
News categories: Médiamétrie, Avril Blondelot, Frédéric Vaulpré, Digital TV, Market Research, Worldwide

CTA and NCTA extend STB energy efficiency agreement to 2025
Apr 6, 2021 – The Consumer Technology Association (CTA) and NCTA have announced an extension through 2025 of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Noah Horowitz, Jennifer Amann, Digital TV, Set Top Box, USA

Altice USA completes acquisition of Morris Broadband
Apr 6, 2021 – Altice USA (NYSE: ATUS) has closed its acquisition of the assets of Morris Broadband. Morris Broadband is a communications services company providing high-speed data, video and voice services in western North Carolina.
News categories: Altice USA, Morris Broadband, Dexter Goei, Digital TV, MandA, USA