Digital TV News: Elizabeth Parks

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

U.S. cord-cutters averaging $85 per month on OTT services
Aug 5, 2021 – Research from Parks Associates finds U.S. cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than they were paying for traditional pay TV.
News categories: Parks Associates, Elizabeth Parks, Broadcast, Digital TV, Market Research, Streaming, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA

Piracy and account sharing cost U.S. pay TV and OTT operators over $9bn in 2019
Jan 15, 2020 – A report from Parks Associates finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023. The report also examines trends in content piracy and piracy prevention.
News categories: Parks Associates, Steven Hawley, Elizabeth Parks, Content Protection, Digital TV, Market Research, Streaming, USA

U.S. standalone pay TV ARPU declined 10% from 2016 to 2018
Aug 1, 2019 – Research from Parks Associates finds that U.S. average standalone pay-TV ARPU declined 10% from 2016 to 2018, with consumer-reported monthly spending on pay TV declining from $84 to $76. Pricing pressure is forcing increasing conflict in carriage negotiations.
News categories: Parks Associates, Elizabeth Parks, Brett Sappington, Digital TV, Market Research, USA

Over 80% of U.S. smart TVs are now connected to the internet
Dec 4, 2018 – Parks Associates research has shown that ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart TV, Streaming, USA

Research shows interest in using same remote for smart home and entertainment devices
Jan 4, 2018 – Parks Associates has found that 42% of U.S. broadband households find at least one tested smart home use case for entertainment very appealing. The ability to control TVs, STBs, streaming media players, and smart home devices with the same remote is the most popular use case.
News categories: Parks Associates, Elizabeth Parks, CES2025, Digital TV, Set Top Box, Smart Home, Smart TV, USA, UX

U.S. broadband households to buy almost 55 million smart home devices in 2020
Nov 15, 2017 – Parks Associates has announced research showing U.S. broadband households will buy almost 55 million smart home devices in 2020. Currently many smart home devices are still in the early adopter stage, at adoption levels less than 15% of U.S. households.
News categories: Parks Associates, Elizabeth Parks, Market Research, Smart Home, USA