Digital TV News: Empower

Aniview renews bot attack safeguarding partnership with HUMAN
Mar 7, 2022 – Aniview and HUMAN Security have renewed their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks via the use of HUMAN's MediaGuard advertising fraud product.
News categories: HUMAN Security, Aniview, Alessandro Pireno, Alon Carmel, Advertising, Content Protection, Digital TV, Streaming, Worldwide

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

Viaccess-Orca, Ateme, Optiva Media power Avatel OTT service in Spain
Feb 24, 2022 – Avatel is delivering the OTT service with an end-to-end solution that includes VO's Service Delivery Platform, Multi-DRM, and Secure Video Player; encoding, origin packaging, Cloud DVR, and CDN from Ateme; and multiscreen apps from Optiva Media.
News categories: Viaccess-Orca, Ateme, Optiva Media, Avatel, Arnaud Alvarez, Alfredo Navarro, Cristina Garcés, Oriol Pedrals, Apps, Content Distribution, Digital TV, DRM, Spain, Streaming

allrites to supply TCL FFalcon with AVOD and FAST channel content
Feb 16, 2022 – allrites has announced a partnership with TCL FFalcon to supply both AVOD and FAST channels as support for TCL's growing advertising connected TV business. allrites will provide content selected from its global marketplace.
News categories: allrites, TCL FFalcon, Matt Ding, Digital TV, Smart TV, Streaming, Worldwide

Irdeto brings Server Side Ad Insertion solution to market
Jan 19, 2022 – Irdeto has launched Irdeto Server Side Ad Insertion (SSAI). The solution integrates with any ad server or an existing CSAI solution to deliver targeted and personalized ads during live events and on linear channels.
News categories: Irdeto, Shane McCarthy, Advertising, Digital TV, Worldwide

NBCUniversal launches first-party identity platform
Jan 5, 2022 – NBCUniversal has announced a first-party identity platform, NBCUnified. Consisting of three main components — NBCU ID, Data Marketplace and Partner Integrations — NBCUnified unites the company's network of consumer touchpoints into a scaled data offering.
News categories: NBCUniversal, Krishan Bhatia, John Lee, Advertising, Big Data, Digital TV, USA, Worldwide

G-Mana SSAI now available in Microsoft Azure Marketplace
Jan 6, 2022 – G-Mana server-side ad insertion (SSAI) is now available in the Microsoft Azure Marketplace. G-Mana enables addressable TV & OTT server-side ad insertion monetization for linear, live, or video-on-demand (VOD) content.
News categories: G-Mana, Microsoft Azure, Eran Yahalomi, Jake Zborowski, Advertising, Digital TV, Worldwide

BitRouter announces Android version of its ATSC 3.0 software
Jan 5, 2022 – BitRouter has announced the availability of an Android app version of its ATSC 3.0 software at CES 2022. The app, called ATV, can be ported to any Android device that supports ATSC tuners and a Dolby AC-4 certified SoC.
News categories: BitRouter, Gopal Miglani, Android TV, ATSC 3, CES2023, Digital TV, Set Top Box, Smart TV, USA, UX

Samsung joins Home Connectivity Alliance
Jan 5, 2022 – Samsung has announced its membership in the Home Connectivity Alliance (HCA). The alliance brings together leading manufacturers of connected devices to enhance the compatibility of smart appliances across brands.
News categories: Samsung, Home Connectivity Alliance, Chanwoo Park, Yoon Ho Choi, Smart Home, Smart TV, Worldwide