Digital TV News: Entertainment ID Registry
SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories:
SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide
Entertainment ID Registry (EIDR) Gains Strong Support from Entertainment Companies
Sep 7, 2011 – The Entertainment ID Registry (EIDR) has announced that leading entertainment companies have begun integrating the use of EIDR IDs into their digital distribution workflows. These developments signal strong growth in adoption of EIDR IDs.
News categories:
Entertainment ID Registry, Cable TV, Content Protection, USA
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