Digital TV News: Epsilon
Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories:
Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
TVSquared and LiveRamp provide audience-level insights into TV ad performance
Mar 6, 2018 – TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
News categories:
TVSquared, LiveRamp, Kevin O’Reilly, Allison Metcalfe, Advertising, Big Data, Digital TV, Worldwide
Latest News
- 30% of EU SVOD viewing time goes to content from the EU plus UK
- Circle City renews with Nielsen for Local TV measurement
- Skyworth and China Mobile launch 8K set-top box
- Orange Spain, MASMOVIL joint venture begins operations
- Brightcove launches Cloud Playout 2.0
- MediaKind to unveil video, streaming and AI technologies at NAB
- FreeWheel releases H2 2023 Video Marketplace Report
- Wurl solution matches CTV ads with program context in real time
- Divitel to integrate UniqCast QoE assurance for German operator
- Mediacom launches Xumo Stream Box
- Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
- Eutelsat selects ENENSYS DVB-SIS technology for UHD broadcasting in France
- Ease Live launches contextual on-stream advertising capability
- EMTEK deploys ENENSYS DVB-T2 distribution system in Indonesia
- Altimedia enables Blacknut gaming on operator set-top-boxes
- Warner Bros. Discovery to launch Max in Europe beginning May 21
- Endeavor Streaming powers Ski and Snowboard Federation's OTT offer
- US: 10% of streaming video services borrowed from someone else
- Tolka to show datacasting and advertising solutions at NAB Show 2024
- RDK and Wireless Broadband Alliance announce collaboration