Digital TV News: Epsilon

Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories: Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

TVSquared and LiveRamp provide audience-level insights into TV ad performance
Mar 6, 2018 – TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
News categories: TVSquared, LiveRamp, Kevin O’Reilly, Allison Metcalfe, Advertising, Big Data, Digital TV, Worldwide