Digital TV News: Eric John

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, OTT, USA

IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories: Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, USA