Digital TV News: Fariba Zamaniyan
Simulmedia and TiVo renew data-licensing partnership
Aug 3, 2022 – Simulmedia has renewed its partnership with TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the U.S.
News categories:
Simulmedia, TiVo, Dave Morgan, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA
VideoAmp and TiVo renew data licensing partnership
Apr 7, 2022 – VideoAmp has renewed its data licensing partnership with TiVo (Nasdaq: XPER). TiVo's TV dataset captures viewership behavior on both live and time-shifted content with a second-by-second data stream across its household footprint.
News categories:
VideoAmp, TiVo, Nick Chakalos, Fariba Zamaniyan, Advertising, Big Data, Digital TV, Set Top Box, USA
TiVo to provide TV viewership data to Horizon Media
Jul 13, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories:
Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA
Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories:
Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA
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