Digital TV News: Fariba Zamaniyan
TiVo to provide TV viewership data to Horizon Media
Jul 13, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories:
Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA
Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories:
Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA
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