Digital TV News: FranceTV Publicité
FranceTV Publicité begins addressable TV campaigns on Orange STBs
Nov 13, 2020 – FranceTV Publicité and Orange have begun to offer addressable TV in France. Targeted advertising will be deployed on channels from France Télévisions received by users with set-top boxes from Orange.
News categories: Orange, FranceTV Publicité, Advertising, Digital TV, France, IPTV, Set Top Box
Orange and FranceTV Publicité partner on addressable TV advertising
Jul 28, 2020 – Orange and FranceTV Publicité have signed an agreement on addressable TV advertising. Under the agreement, Orange will share its technological expertise, through its 7 million TV set-top boxes, with FranceTV Publicité.
News categories: FranceTV Publicité, Orange, Marianne Siproudhis, Christian Bombrun, Advertising, Big Data, Digital TV, France, IPTV, Set Top Box
FranceTV Publicité trials ad targeting based on viewer interests
Jul 18, 2019 – Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.
News categories: FranceTV Publicité, Advertising, Big Data, Digital TV, France
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