Digital TV News: Frank Friedman
Zenith renews TV ratings agreement with Nielsen
Jun 19, 2017 – Nielsen (NYSE: NLSN) has announced that Zenith has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency TV ratings data across all 210 designated market areas (DMAs).
News categories:
Nielsen, Zenith, Publicis, Michael Sharp, Joe Cerone, Frank Friedman, Advertising, Big Data, Digital TV, Set Top Box, USA
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