Digital TV News: Gem Shopping Network
Gem Shopping Network to use Comscore TV measurement
May 29, 2020 – Comscore (Nasdaq: SCOR) and Gem Shopping Network have announced an agreement for the use of Comscore's TV audience measurement. Under the deal, Gem Shopping Network gets access to audience information via Comscore's TV Essentials (TVE).
News categories:
Comscore, Gem Shopping Network, Carol Hinnant, Eduardo Hauser, Advertising, Big Data, Digital TV, USA
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