Digital TV News: George Cheeks
Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories:
Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide
Skydance and Paramount sign agreement to form 'New Paramount'
Jul 8, 2024 – Skydance Media and Paramount Global (NASDAQ: PARA, PARAA) have entered into a definitive agreement to form 'New Paramount', a next-generation media and technology leader.
News categories:
Paramount Global, Skydance, Shari Redstone, David Ellison, Gerry Cardinale, Charles E. Phillips, Content Distribution, Digital TV, MandA, Streaming, USA, Worldwide
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