Digital TV News: Glenn Hower

Roku increases streaming media player market share in the US
Aug 23, 2017 – According to Parks Associates, Roku is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, Streaming, USA

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu
Jul 12, 2017 – Parks Associates has revealed that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA

32% of free OTT trials result in a paid subscription
Apr 24, 2017 – Nearly one-third of OTT free trials convert to a paid subscription, according to connected entertainment research from Parks Associates.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, NABShow, Streaming, USA

Nearly 40% of U.S. broadband households visit video sharing sites weekly
Apr 20, 2017 – Research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, NABShow, Streaming, USA

19% of U.S. OTT video subscribers cancelled in the past 12 months
Feb 1, 2017 – Parks Associates has announced that the churn rate for OTT video services is 19% of U.S. broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA

Nearly 50% of U.S. OTT TV subscribers have more than one subscription
Dec 28, 2016 – Parks Associates research shows that 31% of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63% of U.S. broadband households subscribing to at least one OTT service.
News categories: Parks Associates, Brett Sappington, CES2025, Digital TV, Market Research, Streaming, USA

Nearly 35% of US broadband households regularly watch user-generated video online
Oct 6, 2016 – Parks Associates has announced OTT research showing that nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA

Irdeto security management deployed across 16 million US cable STBs
Jul 12, 2016 – Irdeto has announced milestones for its Keys & Credentials solution, which is now widely deployed with cable operators in the U.S and Canada. Irdeto has secured and keyed over 16 million set-top boxes (STBs).
News categories: Irdeto, Doug Lowther, Cable TV, Content Distribution, Content Protection, Digital TV, Set Top Box, USA

U.S. broadband households watch 3.8 hours of internet video on TV per week
Jun 22, 2016 – Parks Associates has released figures showing that U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens each week, accounting for 20% of all video viewed on this device.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, Streaming, USA