Digital TV News: Guido Fambach
Comscore brings cookie-free CTV audience targeting to Europe
Feb 4, 2021 – Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.
News categories:
Comscore, Guido Fambach, Rachel Gantz, Advertising, Digital TV, Europe, Germany, Streaming, UK
Comscore extends measurement partnerships with Auditel and MMS
Jun 11, 2020 – Comscore (NASDAQ: SCOR) has announced the extension of two key partnerships in Europe - with Auditel in Italy and MMS in Sweden - increasing its focus on TV and Video measurement for the region.
News categories:
Comscore, Auditel, MMS, Guido Fambach, Advertising, Digital TV, Italy, Sweden
Comscore, Kantar extend measurement partnership with Auditel Italy
May 28, 2020 – Comscore and Kantar have renewed their partnership with Auditel in Italy through December 31, 2023. The collaboration with Auditel, the authority for measurement of the Italian TV industry, has been running since August 2017.
News categories:
Comscore, Kantar, Auditel, Guido Fambach, Louise Ainsworth, Advertising, Big Data, Digital TV, Italy
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