Digital TV News: Guy Edri

FIFA+ to launch on Hisense VIDAA TVs ahead of World Cup
Jul 1, 2022 – FIFA+ is to launch on Hisense VIDAA-powered devices from this summer onwards. Hisense will make the new platform available on the company’s VIDAA-powered TVs, and will be downloadable directly on to devices.
News categories: FIFA, Hisense, Charlotte Burr, Guy Edri, Apps, Digital TV, Smart TV, Worldwide

Tremor International makes strategic investment in VIDAA
Jun 21, 2022 – Tremor International (AIM/NASDAQ: TRMR) has agreed to make a $25 million investment in VIDAA. Over time, VIDAA will grant exclusivity to the Unruly SSP and Spearad ad server, and the companies have extended their agreement to share VIDAA ACR data.
News categories: Tremor International, VIDAA, Hisense, Ofer Druker, Guy Edri, Dr. Lan Lin, Advertising, Big Data, Digital TV, MandA, Smart TV, Worldwide

VIDAA and SeaChange partner on ad insertion for VIDAA tv
Apr 4, 2022 – VIDAA USA and SeaChange International (NASDAQ: SEAC) have partnered to jointly develop a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally.
News categories: SeaChange, VIDAA, Chris Klimmer, Guy Edri, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, Worldwide

VIDAA selects Unruly SSP and ad server to provide inventory access
Jan 13, 2022 – VIDAA has selected Unruly as its Sell-side Platform (SSP) enabling global access to its video and native display media. VIDAA will also integrate Unruly’s ad server to enable greater control over CTV ad delivery.
News categories: Unruly, VIDAA, Kenneth Suh, Guy Edri, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide

VIDAA and Intertrust partner to secure broadcasting direct-to-TV
Nov 17, 2021 – VIDAA and Intertrust have announced the availability of Hisense smart TVs preloaded with Intertrust's content security for broadcast TV protection. The solution enables secure direct-to-TV broadcasting without the need for STBs or CAMs.
News categories: Intertrust, VIDAA, Kenny Huang, Guy Edri, Content Protection, Digital TV, Smart TV, Streaming, Worldwide

Tremor signs global partnership with VIDAA for ACR data
Oct 26, 2021 – Tremor International (AIM/NASDAQ: TRMR) has announced an exclusive partnership with VIDAA. The agreement sees Tremor's platform gain exclusive access to VIDAA's ACR data, both in the US and internationally.
News categories: Tremor, VIDAA, Ofer Druker, Guy Edri, Advertising, Big Data, Digital TV, Middleware, Smart TV, USA, Worldwide

Disney+ coming to Hisense and Toshiba TVs with VIDAA Smart OS
Oct 19, 2021 – Disney+ and VIDAA have announced that Disney+ will be coming soon to VIDAA Smart OS-powered Hisense and Toshiba smart TVs with the latest firmware version. VIDAA Smart OS is a Linux-based open smart TV operating system.
News categories: VIDAA, Disney+, Hisense, Guy Edri, Apps, Digital TV, Smart TV, Streaming, USA

Vidaa partners with OTTera to integrate long tail OTT services
Mar 11, 2020 – Hisense and their subsidiary Vidaa have chosen OTTera for onboarding onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's built-in advertising solution.
News categories: OTTera, Vidaa, Stephen L. Hodge, Guy Edri, Advertising, Apps, Digital TV, Smart TV, USA

Hisense selects Aria Systems' revenue platform for VIDAA Smart TVs
Mar 10, 2020 – Aria Systems has announced that VIDAA International, a subsidiary of Hisense, has selected the company’s cloud billing and monetization platform to support its streaming content platform available on a majority of Hisense, Toshiba and private-label TV models in over 30 countries.
News categories: Aria Systems, VIDAA, Tom Dibble, Guy Edri, Digital TV, Smart TV, TV OS, Worldwide