Digital TV News: HBO

HOTBIRD 13F successfully launched
Oct 15, 2022 – Eutelsat (Paris: ETL) has announced that its HOTBIRD 13F satellite has been successfully launched into geostationary transfer orbit by SpaceX using a Falcon 9 rocket that lifted off from Cape Canaveral on October 15th.
News categories: Eutelsat, SpaceX, Pascal Homsy, Content Distribution, Digital TV, Europe, Middle-East, Satellite

VideoAmp adds second-by-second ad performance measurement
Oct 5, 2022 – VideoAmp has released 'Second-by-Second Ads Viewership' as a measurement offering to strengthen its currency solution. Advertisers and publishers gain access to second-by-second commercial performance data via a flexible UI.
News categories: VideoAmp, Tony Fagan, Berj Kazanjian, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Online video advertising to generate three times more revenue than SVOD in 2027
Sep 29, 2022 – In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to Omdia. By 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

TV5MONDE adds TV5MONDE Pacifique HD to its bouquet on AsiaSat 5
Sep 27, 2022 – Asia Satellite Telecommunications has announced that TV5MONDE has selected AsiaSat 5 to distribute TV5MONDE Pacifique HD to serve audiences in regions of North East Asia and Oceania.
News categories: AsiaSat, TV5MONDE, Ina Lui, Alexandre Muller, Content Distribution, Digital TV, Hong Kong, Japan, Korea, Oceania, Satellite

TripleLift and Zype to bring in-show programmatic ads to CTV
Sep 27, 2022 – Zype and TripleLift have announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms.
News categories: Zype, TripleLift, Matt Moore, Michael Shields, Advertising, Digital TV, Streaming, Worldwide

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Netflix to remain SVOD world leader
Sep 20, 2022 – According to Digital TV Research, global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion. Six US-based platforms will account for 47% of the world’s total in 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

Asia Pacific to add 205 million SVOD subscribers by 2027
Sep 15, 2022 – According to Digital TV Research, Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021. China will have 364 million SVOD subscriptions by then – 49% of the region’s total.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming

Roku launches OS 11.5 and new software features
Sep 12, 2022 – Roku (NASDAQ: ROKU) has announced the latest enhancements coming to its operating system. In the coming months, the company will introduce a new content discovery experience as well as two updates to its What to Watch feature.
News categories: Roku, Preston Smalley, Digital TV, Smart TV, UX, Worldwide