Digital TV News: HBO Max

Latin America to top 100 million SVOD subscriptions
Sep 1, 2020 – According to forecasts from Digital TV Research, Latin America will have 100.35 million SVOD subscriptions by 2025; more than double the 42.15 million recorded at end-2019.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Colombia, Digital TV, Latin America, Market Research, Mexico, OTT, Peru, Subscribers

Strong recovery expected for Mexico’s video entertainment market
Jul 31, 2020 – Mexico’s video entertainment market is expected to recover from the impact of COVID-19, with digital video leading the charge and showing strong prospects for growth in 2021, according to Futuresource Consulting.
News categories: Futuresource Consulting, Joanna Wright, Digital TV, Market Research, Mexico

HBO Max at 4.1M; AT&T U.S. down 954k; Vrio down 2.5M video subs in 2Q 2020
Jul 23, 2020 – AT&T (NYSE:T) has reported results for Q2 2020. HBO Max had 4.1 million subscribers after 1 month of operation.For the quarter, U.S. video subscribers were down 854,000, and Vrio subscribers were down 312,000 excluding the closure of DIRECTV Venezuela.
News categories: AT&T, John Stankey, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

TV streaming accounts will surpass 1 billion globally in 2020
Jun 11, 2020 – The number of online TV streaming accounts will reach 1.1 billion in 2020, surpassing traditional pay TV accounts for the first time, marking a watershed moment in the history of TV consumption, according to GlobalData.
News categories: GlobalData, Danyaal Rashid, Digital TV, Market Research, OTT, Worldwide

Comcast to bring HBO Max to Xfinity customers
May 27, 2020 – Comcast has announced that existing Xfinity HBO customers will have access to HBO Max at no additional cost via the HBO Max app and website while the companies work to quickly bring the app to the Xfinity X1 and Xfinity Flex platforms.
News categories: Comcast, WarnerMedia, HBO Max, Rebecca Heap, Rich Warren, Digital TV

HBO Max launched in the U.S.
May 27, 2020 – WarnerMedia’s streaming platform, HBO Max, has officially launched. The launch is the culmination of efforts to bring the best of WarnerMedia together to launch the new offering, following AT&T’s acquisition of Time Warner.
News categories: WarnerMedia, HBO Max, Bob Greenblatt, Digital TV, OTT, USA

WarnerMedia announces further launch partners for HBO Max
May 20, 2020 – WarnerMedia has announced that the latest companies to sign on to distribute HBO Max at launch include Altice USA, Cox Communications, Microsoft, National Cable Television Cooperative (NCTC), Samsung, Sony Interactive Entertainment and Verizon.
News categories: WarnerMedia, HBO Max, Rich Warren, Apps, Cable TV, Digital TV, Gaming, IPTV, OTT, USA

AT&T folds Xandr into WarnerMedia
Apr 30, 2020 – AT&T has announced that WarnerMedia and Xandr are combining to create a unified advertising proposition. Xandr will continue to offer advanced media and technology solutions, including addressable video.
News categories: WarnerMedia, Xandr, Gerhard Zeiler, ​Kirk McDonald, Advertising, Digital TV, USA