Digital TV News: Helen Lum
CTV insights business, App Science, launches from stealth
Dec 16, 2020 – App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
News categories:
App Science, Helen Lum, Aziz Rahim, Marka Hinkamp, Advertising, Big Data, Digital TV, Mobile, OTT, USA
Sabio launches Advanced TV solution
Nov 5, 2019 – Sabio has launched App Science TV. Sabio's App Science platform, now applied to CTV, was developed to analyze the app ecosystem, locations, and other consumer behaviors to gain deeper insights about an individual's interests, affinities, and life stage.
News categories:
Sabio, Helen Lum, Joe Camacho, Advertising, Big Data, Digital TV, OTT, Worldwide
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