Digital TV News: Helen Lum
CTV insights business, App Science, launches from stealth
Dec 16, 2020 – App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
News categories:
App Science, Helen Lum, Aziz Rahim, Marka Hinkamp, Advertising, Big Data, Digital TV, Mobile, OTT, USA
Sabio launches Advanced TV solution
Nov 5, 2019 – Sabio has launched App Science TV. Sabio's App Science platform, now applied to CTV, was developed to analyze the app ecosystem, locations, and other consumer behaviors to gain deeper insights about an individual's interests, affinities, and life stage.
News categories:
Sabio, Helen Lum, Joe Camacho, Advertising, Big Data, Digital TV, OTT, Worldwide
Latest News
- Magnite to manage ad placement for Brazil's NetMovies
- Acxiom and Totalplay to provide addressable audiences in Mexico
- Undertone launches CTV ad solution for improved consumer engagement
- More than seventy 8K TVs now certified by the 8K Association
- Ocean Blue Software acquires Advanced Media Group from EKT
- DVB approves commercial requirements for DVB-I over 5G
- V-Nova raises €33 million in series C round
- AT&T premium TV down 473k; Vrio down 239k; HBO up 3.6M video subs in 2Q 2021
- Verizon FIOS consumer video subscribers down 62,000 in 2Q 2021
- Astro launches STB for TV without a satellite dish
- DoubleVerify earns MRC accreditation for CTV solutions
- Freesat 4K STB receives EICS certification with DTG Testing
- Cox Media Group Local Solutions partners with Amazon Advertising
- Samba TV announces global TV viewership dashboard
- Sky Brasil's SKY Connect 4K Android TV DVR powered by Wyplay
- NBCUniversal adopts Ad-ID for its One Platform
- Redbox to expand free live TV content with Wurl
- ThinkAnalytics rebrands its suite as 'Think360'
- Grupo Werthein to buy AT&T's Vrio operations
- ITV and Sky upgrade their commercial partnership