Digital TV News: Horowitz Research

OTT complementary to, not a replacement for, traditional pay TV
Aug 11, 2015 – Research from Horowitz Research shows that over-the-top streaming video on demand (OTT SVOD) services remain a complement to, not a replacement for, traditional pay TV. Among OTT SVOD users, 78% are also multichannel subscribers.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, OTT, USA