Digital TV News: IAV

Demand expected for ad-supported streaming subscriptions in Sweden
Feb 19, 2024 – A survey by Mediavision suggests that if the five largest streaming services in Sweden were to launch cheaper subscriptions with ads, they could add up to 1.8 million new subscriptions.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden

Nordic video market approaching €10 billion in revenue
Dec 19, 2023 – According to Mediavision, growth in the Nordic TV and video market is projected to have continued in 2023, with total revenues expected to reach EUR 9.8 billion for the year.
News categories: Mediavision, Fredrik Liljeqvist, Broadcast, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

Sweden's household media spend reaches record level in Q3
Oct 23, 2023 – According to Mediavision, household spend on media continues to rise in Sweden. In Q3, average monthly spend hit a new record of SEK 855 ($78), up 6% compared to the same period last year.
News categories: Mediavision, Marie Nilsson, Digital TV, Gaming, Market Research, Sweden, TV Services

76% of Nordic households now have an internet connected TV set
Sep 18, 2023 – According to Mediavision, as many as 75% of the Nordic households now have a TV set connected to the internet, with 70% of households having a paid streaming service.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Finland, Market Research, Norway, Smart TV, Streaming, Sweden

SEK 900 million streaming revenue lost in Sweden due to sharing
Aug 31, 2023 – According to Mediavision, in Sweden approximately 1.4 million SVOD accounts are used by people outside the paying household, leading to foregone revenue of up to SEK 900 million [~$80m] (ex. VAT) per year.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Telco bundling drives SVOD growth in Finland
May 15, 2023 – According to Mediavision, SVOD households in Finland have passed 1.5 million - corresponding to a penetration of 61% - driven largely by the packaging by telcos of traditional TV with streaming services.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Finland, Market Research, Streaming

Household spending on media continues to grow in Sweden
May 11, 2023 – According to Mediavision, more than 90% of households in Sweden pay for some form of media subscription. Despite increasing headwinds, there appears to be no sign of market saturation.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden

Norwegian households paying more than ever for TV and streaming
May 10, 2023 – Households in Norway pay an average of NOK 602 (~USD 56) per month for TV and streaming content, according to Mediavision. Household spend has grown 3% compared to the same period last year.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Norway

SVOD growth returns to Sweden driven by pay TV bundling
Apr 25, 2023 – According to Mediavision, after a slowdown last year SVOD growth returned in Sweden in the first quarter of 2023, primarily explained by the fact that subscriptions are bundled with pay TV.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden