Digital TV News: IC Insights

Viant integrates with WideOrbit to automate linear TV ad buying
May 5, 2020 – Viant has announced a partnership with WideOrbit. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now buy live TV inventory and track their campaigns through a single platform.
News categories: Viant, WideOrbit, Jon Schulz, Mike Zinsmeister, Advertising, Digital TV, USA

Nexstar Media and Nielsen conclude measurement services agreement
Jan 6, 2020 – Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
News categories: Nielsen, Nexstar, Peter Bradbury, Timothy Busch, Advertising, Big Data, Digital TV, USA

StreamMetrics introduces esports streaming audience measurement service
Jul 30, 2019 – StreamMetrics has launched StreamMetrics Audience Measurement, a syndicated data service that demystifies live-stream and esports viewership by accurately measuring audience size, demographics, and engagement to provide geographically-relevant data.
News categories: StreamMetrics, Gearoid O’Brien, Seamus McAteer, Scott O’Neill, Big Data, Digital TV, OTT, Worldwide

Intel expected to recapture #1 semi supplier ranking in 2019
Mar 7, 2019 – According to IC Insights, for 2019, a steep drop in the memory market is forecast to pull the semiconductor market down by 7%. Although Intel’s semiconductor sales are expected to be relatively flat, the company is poised to regain the number 1 ranking this year.
News categories: IC Insights, Market Research, Semiconductor, Worldwide

Marketing Evolution adds Smart TV data from Inscape
Mar 14, 2018 – Marketing Evolution has announced a partnership with Inscape. The partnership combines Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure results and optimize media plans across all channels in near real time.
News categories: Marketing Evolution, Inscape, Rex Briggs, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA

Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories: Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, OTT, Set Top Box, USA, Worldwide

IC Insights raises 2017 IC market forecast to +22%
Oct 18, 2017 – IC Insights has raised its IC market growth rate forecast for 2017 to 22%, up six percentage points from the 16% increase shown in its Mid-Year Update. The IC unit volume shipment growth rate forecast has also been increased from 11% to 14%.
News categories: IC Insights, Market Research, Semiconductor, Worldwide

Nielsen to provide out-of-home measurement for CNN and Turner Sports
Jul 26, 2017 – Nielsen (NYSE: NLSN) and Turner have announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home Reporting Service. The agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing.
News categories: Nielsen, Turner, CNN, Peter Bradbury, Jay Leon, Robin Garfield, Advertising, Big Data, Digital TV, USA

80% of TVs sold in China in 2015 were Smart TVs
Jan 26, 2016 – YuMe (NYSE: YUME) has announced the launch of its 2015 China Connected TV Market Development Blue Book. The Chinese CTV media and advertising industries are seeing rapid growth, with the video audience in China estimated at 439 million people.
News categories: YuMe, Nielsen CCData, UPOTV, Michael Hudes, Octopus Zhang, China, Digital TV, Market Research, OTT, Smart TV