Digital TV News: IC Insights
VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories:
VAB, Advertising, Digital TV, Market Research, Streaming, USA
Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories:
Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA
Amagi report confirms significant growth in FAST viewing in Europe
Jan 11, 2023 – Amagi has released its latest report on the state of the FAST market. Growth in Q3 2022 compared to Q3 2021 in Europe saw an increase of 99.97% in ad impressions and over 51% in Hours of Viewing.
News categories:
Amagi, Advertising, Digital TV, Europe, Market Research, Streaming, UK
Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories:
Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA
WOWOW equips streaming service with NPAW video intelligence
Jul 13, 2021 – WOWOW has integrated NPAW video intelligence, in collaboration with INNOTECH. NPAW insights will help build stronger connections with subscribers, discover user needs and new business opportunities.
News categories:
NPAW, WOWOW, Brian Pang, Ichiro Minagawa, Yuichi Sogo, Big Data, Digital TV, Japan, QoE, Streaming
UK media buyers think CTV more effective than linear TV
Mar 25, 2021 – According to research released by Unruly, more than two-thirds (67%) of UK digital advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.
News categories:
Unruly, MTM, Alex Khan, Rebecca Waring, Advertising, Digital TV, Market Research, Streaming, UK
IC Insights ups 2021 IC market growth forecast to 19%
Mar 9, 2021 – IC Insights believes that the 1Q21/4Q20 IC market will show a 2% increase. If so, it would be the first 1Q/4Q sequential IC market increase since a 1% growth rate was registered 10 years ago in 1Q11.
News categories:
IC Insights, COVID-19, Market Research, Semiconductor, Worldwide
DAZN integrates Google Ad Manager for DACH countries
Dec 8, 2020 – DAZN has teamed up with Google to establish a technology stack which makes the OTT platform a leading player in delivering addressable broadcasting advertising in the DACH territory (Germany, Austria, Switzerland).
News categories:
DAZN, Google Ad Manager, Peter Burroughs, Haruka Gruber, Justin Gupta, Advertising, Austria, Digital TV, Germany, Streaming, Switzerland
Viant integrates with WideOrbit to automate linear TV ad buying
May 5, 2020 – Viant has announced a partnership with WideOrbit. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now buy live TV inventory and track their campaigns through a single platform.
News categories:
Viant, WideOrbit, Jon Schulz, Mike Zinsmeister, Advertising, Digital TV, USA
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