Digital TV News: IC Insights

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

DEGI and BB Media deliver APAC entertainment insights
Sep 17, 2024 – DEGI: The Digital Entertainment Group International (DEGI), with BB Media, has released an overview of the APAC digital entertainment landscape for DEGI members.
News categories: DEGI, BB Media, Liz Bales, Laura Ghisiglieri, Asia, Digital TV, Market Research, Streaming

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

Proximus optimises delivery of Pickx with Velocix Analytics
Nov 29, 2023 – Velocix has announced that Proximus has optimised the delivery of its Pickx multiscreen video services with performance insights from Velocix Analytics.
News categories: Velocix, Proximus, Jim Brickmeier, Raphaël De Beys, Belgium, Big Data, Content Distribution, Digital TV, IPTV, QoE

VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories: VAB, Advertising, Digital TV, Market Research, Streaming, USA

Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories: Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA

Amagi report confirms significant growth in FAST viewing in Europe
Jan 11, 2023 – Amagi has released its latest report on the state of the FAST market. Growth in Q3 2022 compared to Q3 2021 in Europe saw an increase of 99.97% in ad impressions and over 51% in Hours of Viewing.
News categories: Amagi, Advertising, Digital TV, Europe, Market Research, Streaming, UK

Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories: Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA