Digital TV News: Imagine Communications

Imagine Communications agrees ad insertion deal with the NCTC
Feb 19, 2020 – Imagine Communications has made an agreement with the NCTC to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on IP-based video streams. Initial deployments are expected by Q3 with trials beginning in the coming months.
News categories: Imagine Communications, NCTC, Chris Gordon, Rich Fickle, Advertising, Cable TV, Digital TV, USA

Videa announces spot television industry’s first open data exchange APIs
Sep 24, 2019 – Videa has made available free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations. The APIs include specifications for inventory, RFPs, proposals, orders, makegoods and pre and post logs.
News categories: Videa, Shereta Williams, Rob Weisbord, Dave Villano, Advertising, Big Data, Digital TV, USA

Imagine taps AWS to power OTT Monetization Service
Sep 11, 2019 – Imagine Communications has announced that core functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by AWS. Imagine is collaborating with MOBITV to incorporate content monetization.
News categories: Imagine Communications, Amazon Web Services, MOBITV, David Heppe, Khawaja Shams, Bill Routt, Advertising, Content Distribution, Digital TV, IBC2020, OTT, USA, Worldwide

Cross channel ad management and tracking help drive video ad tech market
May 14, 2019 – Despite ongoing consolidation in the ad tech market, overall growth continues. The video ad tech space will reach close to US$6 billion by 2023, up from just under US$1.7 billion in 2018, according to ABI Research.
News categories: ABI Research, Michael Inouye, Advertising, Big Data, Digital TV, Market Research, Worldwide

Imagine Communications integral to Nine Entertainment's ad buying platform
Apr 7, 2019 – Imagine Communications has announced its evolving role in Nine Entertainment's 9Galaxy automated TV trading platform. Nine is using Imagine’s xG GamePlan cloud-native booking optimizer to take an audience-based approach to ad inventory management.
News categories: Imagine Communications, Nine Entertainment, Rob Malcolm, Mat Yelavich, Advertising, Australia, Big Data, Digital TV, NABShow

Thirty-nine more companies join the SRT Alliance
Mar 21, 2019 – The SRT Alliance has announced that 39 more companies have recently endorsed the SRT protocol for low latency video streaming, including broadcast industry giants Imagine Communications, Net Insight, Red Bee Media and Telestream.
News categories: SRT Alliance, David Heppe, Steve Russell, Content Distribution, Digital TV, Media Player, NABShow, OTT, Worldwide

Imagine Communications, SpotX and THEO Technologies to show ad delivery system at IBC2018
Sep 6, 2018 – At IBC2018, Imagine Communications, SpotX and THEO Technologies will demonstrate a system that enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos.
News categories: Imagine Communications, SpotX, THEO Technologies, David Heppe, Allen Klosowski, Pieter-Jan Speelmans, Advertising, Digital TV, IBC2020, Media Player, Worldwide

Ittiam HEVC codec available through the Azure Media Services Premium Encoder
Apr 9, 2018 – Ittiam Systems has announced that it has licensed its i265 HEVC Codec to Microsoft Azure to enable video encoding services. Ittiam’s i265 HEVC Codec will be available through the Azure Media Services Premium Encoder.
News categories: Ittiam Systems, Microsoft Azure, Dirk Peters, Sudheer Sirivara, Content Distribution, Digital TV, Worldwide

Sinclair Broadcast and Imagine Communications collaborate on ATSC3.0 monetization
Jan 10, 2018 – Sinclair Broadcast (Nasdaq: SBGI) and Imagine Communications are working to develop an advertising management software platform to enable broadcasters to exploit the monetization opportunities of ATSC 3.0.
News categories: Sinclair Broadcast, Imagine Communications, Del Parks, Sarah Foss, Advertising, ATSC, CES2020, Digital TV, Terrestrial, USA