Digital TV News: Imagine Communications

Imagine Communications partners with Google for TV advertising
Sep 13, 2023 – Imagine Communications has announced a partnership with Google Ad Manager, enabling broadcasters and TV operators to run campaigns while ensuring consistent ad placement on all delivery platforms.
News categories: Imagine Communications, Google Ad Manager, Rob Malcolm, Advertising, Digital TV, IBC2023, Worldwide

Amagi and Imagine Communications unveil FAST monetization solution
Sep 6, 2023 – Amagi, with Imagine Communications, has unveiled a FAST monetization solution for direct inventory sales. The solution integrates Amagi's dynamic ad insertion platform with Imagine's video ad server.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Advertising, Digital TV, IBC2023, Streaming, Worldwide

Imagine Communications partners with Amagi
Apr 13, 2023 – Imagine Communications has announced a partnership with Amagi to enable the movement of contribution, playout, and distribution workflows between Imagine on-premises solutions and Amagi cloud services.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Content Distribution, Digital TV, Worldwide

Seven Network partners with Imagine Communications
Dec 1, 2022 – Imagine Communications has announced that Seven Network has selected its Landmark Sales ad management platform and GamePlan dynamic ad placement engine and yield optimizer for linear TV.
News categories: Imagine Communications, Seven West Media, Joe Khodeir, Kurt Burnette, Advertising, Australia, Digital TV

Antix Digital acquires streaming and compression portfolio from Imagine Communications
Feb 1, 2021 – Antix Digital has acquired Imagine Communications' live streaming and compression portfolio. The new company will develop the products further while taking over service and support for existing customers.
News categories: Antix Digital, Imagine Communications, Tony Huang, Steve Reynolds, Content Distribution, Digital TV, MandA, USA, Worldwide

Imagine Communications agrees ad insertion deal with the NCTC
Feb 19, 2020 – Imagine Communications has made an agreement with the NCTC to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on IP-based video streams. Initial deployments are expected by Q3 with trials beginning in the coming months.
News categories: Imagine Communications, NCTC, Chris Gordon, Rich Fickle, Advertising, Cable TV, Digital TV, USA

Videa announces spot television industry’s first open data exchange APIs
Sep 24, 2019 – Videa has made available free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations. The APIs include specifications for inventory, RFPs, proposals, orders, makegoods and pre and post logs.
News categories: Videa, Shereta Williams, Rob Weisbord, Dave Villano, Advertising, Big Data, Digital TV, USA

Imagine taps AWS to power OTT Monetization Service
Sep 11, 2019 – Imagine Communications has announced that core functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by AWS. Imagine is collaborating with MOBITV to incorporate content monetization.
News categories: Imagine Communications, Amazon Web Services, MOBITV, David Heppe, Khawaja Shams, Bill Routt, Advertising, Content Distribution, Digital TV, IBC2023, Streaming, USA, Worldwide

Cross channel ad management and tracking help drive video ad tech market
May 14, 2019 – Despite ongoing consolidation in the ad tech market, overall growth continues. The video ad tech space will reach close to US$6 billion by 2023, up from just under US$1.7 billion in 2018, according to ABI Research.
News categories: ABI Research, Michael Inouye, Advertising, Big Data, Digital TV, Market Research, Worldwide