Digital TV News: Intel

Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories: Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico

Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories: Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, OTT, USA

V-Nova raises €33 million in series C round
Jul 27, 2021 – Video and image data compression company, V-Nova, has announced that thanks to Neva First, the alternative investment fund managed by Neva SGR, V-Nova has completed its series C round, raising a total of €33 million.
News categories: V-Nova, Intesa Sanpaolo, Guido Meardi, Mario Costantini, Content Distribution, Digital TV, Media Player, Venture Capital, Worldwide

ThinkAnalytics rebrands its suite as 'Think360'
Jul 23, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide

OFIVE TV partners with Amagi for distribution to FAST platforms
Jul 22, 2021 – Amagi has announced that the French alternative lifestyle channel, OFIVE TV, has partnered with it for the distribution of their channel to international Free Ad Supported Streaming TV (FAST) platforms.
News categories: Amagi, OFIVE TV, Srinivasan KA, Nicolas Malimur, Content Distribution, Digital TV, OTT, Worldwide

Global Smart TV household ownership to exceed 50% by 2026
Jul 21, 2021 – According to Strategy Analytics, more than 665 million homes worldwide had a Smart TV at the end of 2020. This equates to 34% of global households, a figure that is set to rise to 51% by 2026 when ownership will reach 1.1 billion homes.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Middleware, OTT, Smart TV, Worldwide

U.S. tech revenue to hit $487 billion in 2021
Jul 20, 2021 – According to the CTA, subscription video streaming services will see continued growth in demand in 2021. TV shipments will reach 45 million units, with NEXTGEN TV shipments up nearly sixfold to 2.1 million units.
News categories: CTA, Gary Shapiro, Digital TV, Gaming, Market Research, OTT, Smart Home, Smart TV, Smartphone, USA, VR

Alexa coming to third-party Smart TVs powered by LG webOS
Jul 14, 2021 – LG has announced that Amazon Alexa is coming to third-party TVs powered by its webOS platform. The feature will be activated OTA starting in Q3 in North America, followed by other regions including Europe and Asia.
News categories: LG Electronics, Jung Sung-hyun, Asia, Digital TV, Europe, Middleware, North America, Smart Home, Smart TV

WOWOW equips streaming service with NPAW video intelligence
Jul 13, 2021 – WOWOW has integrated NPAW video intelligence, in collaboration with INNOTECH. NPAW insights will help build stronger connections with subscribers, discover user needs and new business opportunities.
News categories: NPAW, WOWOW, Brian Pang, Ichiro Minagawa, Yuichi Sogo, Big Data, Digital TV, Japan, OTT, QoE