Digital TV News: Interactive Avenues

Interactive Avenues partners with mediasmart for programmatic and CTV advertising in India
Jul 1, 2021 – Interactive Avenues has announced that in partnership with Affle's mediasmart it will be one of the first agencies in India to offer measurable programmatic CTV advertising solutions to its clients.
News categories: mediasmart, Interactive Avenues, Noelia Amoedo, Amardeep Singh, Advertising, Digital TV, India, Streaming

MediaMath adds Airtel Ads to its demand-side platform
Jun 30, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories: MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite

Disney+ Hotstar collaborates with MediaMath on audience-based marketing
Dec 4, 2020 – Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a trusted, and brand-safe environment.
News categories: MediaMath, Hotstar, Pranjal Desai, Nitin Bawankule, Umesh Krishna, Amardeep Singh, Advertising, Digital TV, India, Streaming