Digital TV News: Irwin Gotlieb

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

DISH Network® to Integrate INVIDI Technologies for Addressable Television Advertising
Nov 10, 2008 – DISH Network (Nasdaq: DISH) has announced an agreement with INVIDI Technologies to use INVIDI's Advatar™ technology to deliver addressable, targeted national and local television advertising.
News categories: DISH Network, INVIDI, Advertising, Digital TV, Middleware, Satellite, Set Top Box, USA