Digital TV News: James Grant
Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories:
Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA
CTVMA publishes 2024 global Smart TV OS market share data
Jun 16, 2024 – The Connected TV Marketing Association (CTVMA) has announced its 2024 Global Smart TV Operating System (OS) Market Share Rankings covering eleven of the world's leading Smart TV OSes.
News categories:
CTVMA, James Grant Hay, Digital TV, Market Research, Smart TV, TV OS, Worldwide
Wurl and Planetcast partner to enable FAST channels based on Indian content
Apr 24, 2022 – Planetcast and Wurl have announced a partnership to enable India's media and entertainment companies to join the FAST revolution. The partners will also explore other initiatives, such as supporting the launch of Indian content FAST channels internationally.
News categories:
Planetcast, Wurl, Sanjay Duda, James Grant, Digital TV, India, Streaming, Worldwide
New Industry Association Looks to Future of Connected TV Platforms
Nov 30, 2011 – Advertising, marketing and entertainment executives have formed a new global industry organization - the Connected Television Marketing Association (CTVMA) - with the goal of educating the industry on the commercial opportunities of connected TV.
News categories:
CTVMA, Advertising, Smart TV, Streaming
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