Digital TV News: Jane Ostler
Kantar launches industry-wide ad effectiveness measurement platform
Jul 22, 2020 – Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.
News categories:
Kantar, Jane Ostler, Gaurav Shirole, Itamar Benedy, Nick Lawson, Advertising, Big Data, Digital TV, Worldwide
From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018
Dec 6, 2017 – Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.
News categories:
Kantar Millward Brown, Jane Ostler, Corey Jeffery, Pablo Gomez, Advertising, Big Data, Market Research, Worldwide
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