Digital TV News: Jason Wiese
U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories:
Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA
VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories:
VAB, Advertising, Digital TV, Market Research, Streaming, USA
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