Digital TV News: Jeff Giacchetti
Roku partners with comScore for video ad measurement
Oct 26, 2016 – Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
News categories:
comScore, Roku, Mediavest | Spark, Timur Yarnall, Scott Rosenberg, Jeff Giacchetti, Advertising, Digital TV, Set Top Box, Streaming, USA
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