Digital TV News: Jessica Hogue
Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories:
Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA
U.S. Connected TV ad impressions grow 55% YoY
Nov 10, 2020 – Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
News categories:
Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, USA
ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories:
Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, Streaming, USA
Roku and Innovid partner on TV campaign analytics
Sep 23, 2019 – Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Roku’s active accounts with Innovid’s OTT ad serving footprint.
News categories:
Roku, Innovid, Alison Levin, Jessica Hogue, Mike Law, Advertising, Big Data, Digital TV, USA
Amobee integrates Nielsen’s Enterprise Audience API
Feb 20, 2019 – Amobee has announced an agreement with Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.
News categories:
Amobee, Nielsen, Aleck Schleider, Jessica Hogue, Advertising, Big Data, Digital TV, USA
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