Digital TV News: Jessica Hogue
CTV surpasses mobile's share of global video impressions
May 11, 2022 – Innovid (NYSE: CTV) has announced findings from its annual Global Benchmarks Report. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions.
News categories:
Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide
Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories:
Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA
U.S. Connected TV ad impressions grow 55% YoY
Nov 10, 2020 – Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
News categories:
Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, USA
ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories:
Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, Streaming, USA
Roku and Innovid partner on TV campaign analytics
Sep 23, 2019 – Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Roku’s active accounts with Innovid’s OTT ad serving footprint.
News categories:
Roku, Innovid, Alison Levin, Jessica Hogue, Mike Law, Advertising, Big Data, Digital TV, USA
Amobee integrates Nielsen’s Enterprise Audience API
Feb 20, 2019 – Amobee has announced an agreement with Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.
News categories:
Amobee, Nielsen, Aleck Schleider, Jessica Hogue, Advertising, Big Data, Digital TV, USA
Latest News
- Bedrock migrates Videoland streaming subscribers to its latest platform
- Pixalate lists top CTV apps for October 2022
- El Financiero Bloomberg TV develops streaming app with TVCoins
- Garmin receives 2022 BMW Group Supplier Innovation Award
- In Sweden ad-supported video leads in weekly reach
- Accedo powers Janson Media direct-to-consumer streaming service
- Hisense second in global TV shipments
- DAZN now available on Foxxum CTV OS
- Amagi acquires Streamwise
- MyTV Super selects Witbe for production monitoring
- Better Software Group and Red Bee Media power Nordisk Film+
- Broadpeak simplifies content replacement at video service providers
- Hybrid AVOD-SVOD tiers to boost global AVOD revenues
- 12.5m consumer VR headsets to be sold in 2022
- U.S. TV usage rose again in October
- Samsung expands game streaming to more devices
- 83% of US internet households subscribe to at least one OTT service
- OMG first to integrate with TelevisaUnivision's household data graph
- SABC launches SABC+ streaming service
- VlogBox provides CTV content for Pzaz TV