Digital TV News: Jim Jarrett
BARB launches API giving clients direct access to viewing data
Jan 31, 2023 – BARB has beta launched an API to give its clients more flexibility in how they access BARB viewing data. The API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments.
News categories:
BARB, Jim Jarrett, Advertising, Big Data, Digital TV, UK
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