Digital TV News: JioStar
JioHotstar and Nielsen collaborate on advanced ad measurement
Feb 17, 2025 – Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.
News categories:
Nielsen, JioStar, Arnaud Frade, Ishan Chatterjee, Advertising, Big Data, Digital TV, India, Streaming
MPA unveils Asia-Pacific video industry key trends
Jan 8, 2025 – Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape.
News categories:
Media Partners Asia, Vivek Couto, Advertising, Asia, Broadband, Broadcast, Digital TV, Market Research, Streaming
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