Digital TV News: John Lee
NBCUniversal launches first-party identity platform
Jan 5, 2022 – NBCUniversal has announced a first-party identity platform, NBCUnified. Consisting of three main components — NBCU ID, Data Marketplace and Partner Integrations — NBCUnified unites the company's network of consumer touchpoints into a scaled data offering.
News categories:
NBCUniversal, Krishan Bhatia, John Lee, Advertising, Big Data, Digital TV, USA, Worldwide
Western European Digital TV Breaks Through 100 Million Mark in 2008
Mar 12, 2009 – In what was a record year for digital television subscriber growth, Western European digital television subscriptions broke through the 100 million household mark in 2008, according to a new report by analyst firm Strategy Analytics.
News categories:
Strategy Analytics, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Subscribers, Terrestrial
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