Digital TV News: KERV

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories: KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA

GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories: GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide

NBCUniversal to air shoppable TV episodes with Walmart
Nov 6, 2023 – Walmart and NBCUniversal have announced a partnership that allows Bravo fans to 'shop the moment' on Peacock. Fans can shop directly from the retailer while tuning in to 'Below Deck Mediterranean'.
News categories: NBCUniversal, Walmart, Josh Feldman, William White, Advertising, Digital TV, Streaming, USA

Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories: Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide

IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories: IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide

SkyShowtime announces line-up ahead of launches in Central & Eastern Europe
Jan 31, 2023 – SkyShowtime is continuing its roll-out with a set of launches in Albania, Czechia, Hungary, Kosovo, North Macedonia, Poland, Romania and Slovakia, bringing the number of live markets for the streaming service to twenty.
News categories: SkyShowtime, Monty Sarhan, Gabor Harsanyi, Albania, Czech Republic, Digital TV, Hungary, Kosovo, Macedonia, Poland, Romania, Slovakia, Streaming

VideoByte and IRIS.TV bring enhanced contextual targeting to CTV
Nov 16, 2021 – IRIS.TV and VideoByte are partnering to bring video-level contextual enablement to CTV through the VideoByte platform, allowing VideoByte customers to use IRIS.TV contextual targeting directly through its ad server.
News categories: IRIS.TV, VideoByte, Field Garthwaite, David Naffis, Kyle Cheasman, Advertising, Digital TV, Streaming, Worldwide