Digital TV News: Kargo

Kargo partners with Samba TV to enhance ad targeting and measurement
Oct 24, 2024 – Kargo has partnered with Samba TV to combine Samba TV's ACR data with subscriber and set-top box data from Kargo's work with Fetch TV, enhancing Kargo's audience targeting capabilities in Australia.
News categories: Samba TV, Kargo, Yasmin Sanders, Cam Dinnie, Advertising, Australia, Big Data, Digital TV, Smart TV