Digital TV News: Karsten Weide
Ad-Tech market still highly fragmented despite intense M&A activity
Sep 18, 2018 – In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
News categories:
IDC, Karsten Weide, Advertising, Market Research, Worldwide
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