Digital TV News: Kathy Doyle
Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories:
Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA
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