Digital TV News: Katie Shell

IAB Tech Lab releases programmatic CTV genre guidance for comment
Dec 11, 2024 – IAB Tech Lab has released deliverables focused on helping the industry more efficiently use IAB Tech Lab's taxonomies, focusing on usage of the Ad Product Taxonomy and CTV genre values.
News categories: IAB Tech Lab, Anthony Katsur, Katie Shell, Temese Szalai, Advertising, Digital TV, Streaming, USA, Worldwide